The final product of this week in rotation was to create an advert for the pen company, Bic. As the week progressed, we learnt about the 3 main stages of production; pre-production, production and post-production.
Pre-production consists of 20 production paperworks that must be signed and processed. Examples of this include; the proposal, an initial paragraph about the brief idea for the story. The story outline, a slightly more detailed version of the proposal, with specific scene by scene ideas. This then expands into the script, which is the most specific and detailed idea of the exact final storyline to be used. A storyboard is another along with risk assessment, location recce, contact sheet and shooting script, all of which are brought when producing every aspect.
When practicing production as we filmed the Bic advert, I was a part of the hot seat and did the live edit control of cameras. This was a large responsibility as it required me to be on my feet and have high concentration of what was going on around me in the rest of the studio, due to it being a live air production. This experience was very professional, giving me a good sense of what it may be like, on a small scale, of a real life studio.
Post-production was minimum due to our final product being a live edit, however I learnt about Adobe Premier Pro editing software and how to cut clips, add or change sound and edit the look of videos.
https://drive.google.com/file/d/0B5e8g5uvG7AveEdILTFTUlVteVU/view?usp=sharing
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